Orderin

I mention on occasion being impressed by people who can extrapolate from current conditions to what if we sold it this way. Here's an example, from today's New York Times.

For people who go to a hotel with limited food availability, plus, naturally, Pizza Hut or Dominos, and are looking for alternatives, there's a company called Order Inn that contracts with reputable local restaurants to sell and deliver food to the hotel. You call an 800 number, place your order from a laminated menu supplied to the hotel. It's promised to arrive in about the time that a pizza would take, and the fare ranges from sandwiches to steaks.

Now, there's a good idea.