Juicy

One of the web sites that I like to read is Juice Analytics, whose mission in life is to make data useable.

Its often said by numbers wonks that something doesn't exist unless it can be measured. The flip side is that something doesn't exist unless that measurement can be understood, and drives action. Everyone's seen floods of data delivered as 'here's that information you want'. The recipient looks at the hundred or thousand pages of printout, flips through a couple of pages, and then chucks it -- because no one's going to spend time looking at every single page unless its critical and there's literally no other way to get the needed result. Even if they DO look at every page, they can't guarantee that they've really read everything, seen every instance, detected every useful number. And, regardless of whether the recipient really did look at everything, unless that looking drove action -- even if the action is the decision to do nothing -- then the looking was useless. You don't have information until the data drives results.

Juice Analytics understands that. I'm particularly impressed by this piece of software.