I declined to renew my AAA membership a couple of months ago. It no longer made financial sense.
Today I get a bright yellow form letter with my name scrawled on the first line, saying that they have 'enjoyed the privilege of my membership, and before they lose me as a loyal member, they want to remind me that my membership is now overdue'. They then have all sorts of spaces for here's more stuff you can buy, here's the name and employee number of the person sending this cheery note, here's her phone number. They don't even offer to pay the postage for the renewal.
Dudes, what part of not-renewing do you not get? Why don't you even ask why you haven't heard from me? Not to mention, if it was such a privilege, why did you keep charging me more each year? And,btw, loyal? There was no loyalty there, guys. Straight commercial transaction.
I'm thinking that the guys (I'm picturing old pot-bellied guys in doubleknit pants) running AAA have some serious management issues.
4 comments:
EeeOW! Baby Boomers rebelling against the subscription incumbents.
I'm not sure I follow....
I especially like it when they include postage paid envelops. I usually always mail them back... empty.
I was going to shred the bright cheery letter, myself....
Post a Comment