From this site, in an article titled Politics, Ideology, and Discourse, by Teun A. van Dijk of the Universitat Pompeu Fabra, Barcelona ---
"The concept of ‘ideology’ is often used in the media and the social sciences, but it is notoriously vague. Its everyday usage is largely negative, and typically refers to the rigid, misguided or partisan ideas of others: we have the truth, and they have ideologies."
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