Sunday, July 17, 2011

Ahem

"Yankee Group has long claimed that to drive customer experience transformation vendors must transform their solutions to respond to market demand and build intelligent, real-time and event-driven software systems that improve customer experience and enhance operational efficiency by bringing network, billing and policy and customer management into an single intelligent framework."

I think that's pretty clear, don't you? Holy hell. Found here.

Let's try to rewrite it.

"At Yankee Group, we've believed for quite some time that in order to be successful, software companies have to change how their products can be used by customers. The products must be designed elegantly and thoughtfully, so that they work well individually as well as together. The products must have certain characteristics. They must be intelligent, which means that they respond to the customer's needs - one size does not fit all. They must work real-time, which means that they do what the customer needs immediately -- the customer doesn't have to wait. And the products must be event-driven. (We don't have a good definition for that; like pornography, we know it when we see it.) "

Hmm......

2 comments:

Unknown said...

I think a more accurate rewrite would be "We've got this solution (optional evil giggle or smirk) we'll sell you. You can hope to high hell it actually works, never mind works with your systems. Our sales staff will be happy to give you an annual colostomy."

:-)

Your version is polite, however. :-D

Cerulean Bill said...

Would that include the Harley logo? If so, you've got a deal.