Thursday, February 17, 2005

Customer Service and Beer

Which are not two phrases that you often hear together, but I did today, and I was kind of tickled by it. I'm always tickled by tales of exemplary customer service -- not the bogus ones that you see in various advertisements, but real world people doing something extraordinary.

Some friends of ours are golf fanatics. They recently moved where their golf league plays from one local golf course to another for one reason: the first course had managers who never seemed to respond to complaints, never tried to improve the facilities, never seemed to care, and the new one did. As an example, they said, when the new golf course found out that these people would be playing regularly, and would be bringing their friends along, they let it be known that they had a Links Hostess, whose job it was to drive around in a golf cart with a stocked cooler. Let us know what your group likes to drink, and when you'll be here, they said, and we'll make sure the Links Hostess has it on tap.

Customer service, and beer. What a combination.

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