I came across a fascinating article from the Financial Times. I know: unless you're a quant, the FT is not known for gripping reading. My GOD Consley! Did you see this piece in the FT on derivative pricing? Oh, yass, Chartwell! It was so exciting, I damned near wet myself in the limo!
But this article, on the subject of the correlation between the number of words/types of words used to decribe food, and the perceived value of the food, is actually pretty interesting. Short form: Big words, many syllables? Is Good. Short words, few syllable? Is Junk (which may actually be the eater's goal).