Saturday, August 30, 2014


I came across a fascinating article from the Financial Times.  I know: unless you're a quant, the FT is not known for gripping reading. My GOD Consley!  Did you see this piece in the FT on derivative pricing?  Oh, yass, Chartwell!  It was so exciting, I damned near wet myself in the limo!

But this article, on the subject of the correlation between the number of words/types of words used to decribe food, and the perceived value of the food, is actually pretty interesting.  Short form:  Big words, many syllables?  Is Good.  Short words, few syllable? Is Junk (which may actually be the eater's goal).


Tabor said...

I tend to think this may apply to other products at times as well.

RozWarren said...

I read Money Magazine, not the Financial Times. But at least I read Money Magazine.

Cerulean Bill said...

Money Magazine is more my speed. Facebook popped up that story because I like to see articles from FT as long as they don't have words like derivatives, net deluded capitalization, and sum-of-the-digits counting (I always forget to include my thumbs).