Whenever I see an article about concierge medical services, I read it. And I usually stop when I hit The Phrase. Sometimes it shows up in the beginning, sometimes in the middle. But it's always there.

From today's Washington Post: Doctoring at Your Service

"Eichelberger and Blakeslee say they were forced to try this new model for patient service because the managed health care system had been cutting doctors' fees. "I had no choice. It was my only way to actually stay in business," Blakeslee said. "I would have been out of business in three years for financial reasons." ..."This is not an easy road. This is not get-rich-quick", Eichelberger said. "We're probably making a little bit more money than we did before. But we know that we have potential for growth."

And there it is, again.

Of course, who can blame them? Do what you want to do, the way you want to do it? Desirable. And have less annoying paperwork? Excellent. And your customers really do get better medical treatment? Faster, more focused, more comprehensive? Outstanding. And earn more at the same time? Stellar. Go for it.

Why can't they admit that the increased dollars are attractive? Do they think it will detract from their image as noble healers? And, if so, is that so bad?