I came across a fascinating article from the Financial Times. I know: unless you're a quant, the FT is not known for gripping reading. My GOD Consley! Did you see this piece in the FT on derivative pricing? Oh, yass, Chartwell! It was so exciting, I damned near wet myself in the limo!
But this article, on the subject of the correlation between the number of words/types of words used to decribe food, and the perceived value of the food, is actually pretty interesting. Short form: Big words, many syllables? Is Good. Short words, few syllable? Is Junk (which may actually be the eater's goal).
3 comments:
I tend to think this may apply to other products at times as well.
I read Money Magazine, not the Financial Times. But at least I read Money Magazine.
Money Magazine is more my speed. Facebook popped up that story because I like to see articles from FT as long as they don't have words like derivatives, net deluded capitalization, and sum-of-the-digits counting (I always forget to include my thumbs).
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